Kelloggs Reports Gluten Free Rice Krispies are a Hit
Bryant reports, “We are targeting Rice Krispies Gluten Free to a passionate community and as a result, it was the #1 selling Kellogg product on Amazon in June.”
Read the transcript of the earnings call here. http://seekingalpha.com/article/282691-kellogg-s-ceo-discusses-q2-2011-results-earnings-call-transcript
Gluten Free Rice Krispies are on many store shelves now, or find Gluten Free Rice Krispies on Amazon for as little as $13.52 for a 4-pack including free shipping (for members.)
Here’s my review of the Gluten Free Rice Krispies from May:
NEW Kellogg’s Rice Krispies Gluten Free Cereal
May 5, 2011
What goes snap, crackle, pop, and is gluten free? You guessed it – NEW Kellogg’s® Rice Krispies® Gluten Free cereal. Due out in stores in a few weeks, these Rice Krispies taste extremely similar to the original ones that you remember before going Gluten Free, complete with snapping, crackling, and popping.
Kellogg’s says, “After hearing from so many gluten-free families out there, we’re happy to bring you NEW Kellogg’s® Rice Krispies® Gluten Free cereal, made with brown rice. It’ll be available in June, so be sure to ask your local supermarket to stock up! The new cereal is made with whole-grain brown rice and eliminates barley malt (the source of gluten in the original Rice Krispies® cereal). Our gluten-free option is produced in a separate facility, and each batch will be tested to ensure its gluten-free status. You’ll find Rice Krispies® Gluten Free cereal in the cereal aisle, right alongside the original Rice Krispies® cereal, and at the same price, too! So now your kids can enjoy a bowlful for breakfast, and they won’t miss out on the timeless taste of homemade Rice Krispies Treats® marshmallow squares.”
Ingredients: Whole grain brown rice, sugar, contains 2% or less of salt, BHT for freshness.
Vitamins and Minerals: Iron, vitamin C (ascorbic acid), vitamin E (alpha tocopherol acetate), niacinamide, vitamin A palmitate, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D, vitamin B12.
Kellogg’s was kind enough to include the familiar recipe (below) with the cereal they sent me to try out, so I decided in order to give this cereal a fair trial, I would have to make the Gluten-Free Rice Krispie Treats® as well! I threw in a handful of chocolate chips and they were awesome. They don’t call them “Treats” for nothing! As usual, they were excellent and there was still enough cereal in the box for a few bowls, too.
Every few months, more great and affordable gluten free products are showing up on grocery shelves. Thanks, Kellogg’s! And while you’re listening to the gluten free community, please make some gluten free Pop-Tarts!!
Gluten-Free Rice Krispie Treats®
Prep Time: 10 minutes
Total Time: 30 minutes
- 3 tablespoons butter or margarine*
- 1 package (10 oz., about 40) regular marshmallows* – or -4 cups miniature marshmallows*
- 6 cups Kellogg’s® Rice Krispies® Gluten Free cereal
1. In large saucepan melt butter over low heat. Add marshmallows and stir until completely melted. Remove from heat.
2. Add KELLOGG’S RICE KRISPIES Gluten Free cereal. Stir until well coated.
3. Using buttered spatula or wax paper evenly press mixture into 13 x 9 x 2-inch pan coated with cooking spray. Cool. Cut into 2-inch squares. Best if served the same day.
MICROWAVE DIRECTIONS: In microwave-safe bowl heat butter and marshmallows on HIGH for 3 minutes, stirring after 2 minutes. Stir until smooth. Follow steps 2 and 3 above. Microwave cooking times may vary.
Note:*Since product formulations vary from one brand to another, be sure to always read the ingredient listings to be sure that the brands you selected are gluten free.
For best results, use fresh marshmallows.
Diet, reduced calorie or tub margarine is not recommended.
Store no more than two days at room temperature in airtight container. To freeze, place in layers separated by wax paper in airtight container. Freeze for up to 6 weeks. Let stand at room temperature for 15 minutes before serving.
Gluten Freeville Product Reviews: Products are either purchased by us or sent to us for sampling. If we don’t LOVE it, you won’t see it reviewed here. No money is ever accepted in exchange for a product review. The sole purpose of our product reviews is to introduce you to great new products we have found as a resource to you, the reader.