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Fruity & Cocoa Pebbles to be Certified Gluten Free

December 26, 2010 by  
Filed under News

Post announces that beginning in January, consumers can look for the new improved Fruity Pebbles and Cocoa Pebbles cereals.

The sugar content of both cereals will also be lowered from 11 grams per serving to 9 grams per serving.

The cereals, which have long contained no gluten ingredients, will now be certified gluten free and marked clearly gluten free on the box.

“Fruity and Cocoa Pebbles, rice-based cereals, will also be certified as Gluten Free, a relatively unique distinction in the cereal category. In response to increased concerns over celiac disease and products containing wheat gluten, the brand went through a rigorous process to achieve Gluten Free status on both Fruity and Cocoa Pebbles products.”

Bart Adlam, President of Post Foods, says that “By lowering our sugar content and providing Gluten Free certification, we hope moms feel confident serving a cereal that combines the fun and heritage of Bedrock with great taste that kids love. “

Read the entire Post Cereals press release here.

Comments

5 Responses to “Fruity & Cocoa Pebbles to be Certified Gluten Free”
  1. laura says:

    Using a PLOY like a stone age man in the Flintstones who NEVER consumed any white sugr is really FALSE ADVERTISING. In no way shape or form did prehistoric man EVER have access to white sugar or we may never have been their ancestors…they would have died because of starvation or worse.
    Nine grams of sugar still translates to 2 1/2 tsp of sugar per serving. If a child eats more than a regular serving, that amount goes up.
    Sugar consumption in children is not advisable. The results are ADHD and other behavioural problems in school.
    If you include a glass of juice and toast with jam, or a cookie and milk the amount of sugar goes up correspondingly.
    It is a crime how major food companies use subterfuge to hoodwink the public into believing a 2 gram reduction in sugar is any better than 11 grams.
    Since the white sugar was introduced to the royalty and then to the gullible public in the middle of the first millenium around 325 AD the number of diseases directly attributed to a corrensponding increase of white processed cane sugar has grown gynormously.
    Migraine headaches, PMS, Diabetes, Heart Disease, Tooth decay, Mental diseases, Irritable Bowel Syndrome, Pancreatic failure, gall stones, skin disorders…this is only a very partial list of diseases directly attributable to sugar consumption which averages over 100 pounds per person in the US alone on an average. No telling how much some people really ingest.
    We are DEEPLY ADDICTED to sugar consumption.
    Our Sugar ADDICTION is on a par with Cocaine and other addictive things like alcohol, etc.
    So please clue me as to how a mere 1/2 tsp reduction of sugar in one serving of Fruity Pebbles will in the least bit reduce future DIABETIC COMPLICATIONS that result in a sure and painful early death.

  2. Nancy says:

    Laura- Thanks for taking the time to share your thoughts here! There are a relatively small portion of gluten free people who don’t eat any sugar, and a relatively smaller portion of gluten free people that eat mostly “junk” food – with the vast majority falling somewhere in the middle. I neither recommend or don’t recommend Pebbles cereal, but pass along the information for those who will be interested – and if you look at the “likes” and comments on this post on the facebook page, you will see that the number of people who are expressing their happiness with the changes to the cereal are significant. It’s nice to see all points of view expressed, though. ~nancy

  3. Although I agree that it is not the best for you, another option that clearly states gluten free on the box is always welcome to me!

  4. Lisa says:

    The web site is glutenfreeville not sugarfreeville. I am looking for gluten free products not sugar free and am happy to know of any and all items that are gluten free. :)

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  1. [...] because the gluten free sites “Gluten Free Optimist” and “Gluten Freeville” report this as a fact and even link the reader to a press release from Post Cereals [...]



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