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Domino’s Pizza Announces Gluten Free Crust

May 7, 2012 by  
Filed under News

Corporate Press Release: May 7, 2012: Domino’s Pizza is responding to the needs of choice consumers, today launching a Gluten Free Crust available in all of its nearly 5,000 U.S. stores and becoming the first national pizza delivery chain to offer such a product.

Domino’s Pizza consulted with the National Foundation for Celiac Awareness (NFCA) to ensure its products and team member training meet the standards of the foundation’s GREAT Kitchens Amber Designation. NFCA’s GREAT Kitchens is an official credentialing program that has expanded to include restaurants offering gluten free products with varying kitchen practices, therefore suitable for those with gluten sensitivity under the Amber Designation.

Domino’s new Gluten Free Crust provides a great-tasting option for consumers who previously could not enjoy pizza from the recognized world leader in pizza delivery because of sensitivity to gluten – a protein found in wheat, rye and barley.

“Many of our customers have asked for a gluten free crust, and Domino’s is excited to offer a product to customers with mild gluten sensitivity – as well as partner with the NFCA, which has been instrumental to our learning more about how to take this step,” said J. Patrick Doyle, Domino’s Pizza president and CEO. “The prevalence of gluten sensitivity has become a real issue with significant impact on consumer choice, and we want to be a part of the solution. Now, the whole group can enjoy Domino’s with the addition of our new Gluten Free Crust.”

While Domino’s new Gluten Free Crust is appropriate for those with mild gluten sensitivity, Domino’s and the NFCA do not recommend it for those with celiac disease. Domino’s and the NFCA found that while the crust is certified as gluten free, current store operations at Domino’s cannot guarantee that each handcrafted pizza will be completely free from gluten.

“The NFCA is thrilled that Domino’s Pizza has developed a product that will improve the quality of life for many of the estimated 18 million Americans who are gluten sensitive,” said Alice Bast, NFCA founder and president. “Not only is Domino’s Gluten Free Crust a huge win for much of the gluten free community who can now get pizza delivered to their door, it’s also delicious. Customers aren’t going to believe they’re eating a pizza made on a gluten free crust when they try it. And the variety of fresh toppings that are available is a giant leap ahead.”

In an effort to remain open and informative about Domino’s Gluten Free Crust, Domino’s has created a video on YouTube that allows customers to decide whether this product is suitable for their diet, found here: www.youtube.com/user/dominosvids.

“Offering Domino’s Gluten Free Crust is a big step for us, and we wanted to make sure we were doing it right,” said Doyle. “Domino’s is doing that by partnering with experts at the NFCA and by empowering the gluten sensitive community with the information they need.”

Domino’s new Gluten Free Crust is available in stores across the U.S. in a small, 10-inch size only, and prices vary by store.

Domino’s pizza made with a Gluten Free Crust is prepared in a common kitchen with the risk of gluten exposure. The National Foundation for Celiac Awareness supports the availability of Domino’s Gluten Free Crust, but cannot recommend the pizza for customers with celiac disease. Customers with gluten sensitivities should exercise judgment in consuming this pizza.

Ingredients: Water, Rice Flour, Rice Starch, Potato Starch, Olive Oil, Evaporated Cane Juice, Tapioca Flour, Potato Flour, Fresh Yeast, Avicel, Salt, Calcium Propionate.

See Domino’s frequently-asked questions page about the pizza.

Comments

36 Responses to “Domino’s Pizza Announces Gluten Free Crust”
  1. Sohrob says:

    This is awesome! Can’t wait to try it.

  2. Vera Smith says:

    Thank Heavens! Am so starved for pizza. Thank You, Dominos!!!!!!

  3. S. D. Pillinger says:

    How can it be truly gluten free if, by your own admission, it is not suitable for coeliacs? This is very misleading.

  4. Tina kD says:

    I am sooooooooo excited!!! Guess where I am going tonight?? Tumwater Domino’s Pizza!! Now I don’t have to just eat salad while my family enjoys hot, fresh, cheesey pizza! Thank you sooooooooooo much!!! <3 Domino's! Thank you!!

  5. Meg says:

    Good for them! I have Celiac, so it isn’t an option for me, but I appreciate the fact that they worked with a leader in gluten-free standards and are being upfront about cross-contamination. It looks like they learned something from the CPK debacle.

  6. Jen says:

    Aaaaaawesome!!!! I have been waiting for GF delivery pizza for what seems like forever. Even though I would love for it to be safe for those of us with celiac, I understand that a dedicated GF environment would be extremely difficult to do for a national pizza chain. This is definitely a giant step forward. Domino’s, I love you!

  7. Melissa B says:

    I agree S. D. Pillinger, that is a very good point and one that I was wondering myself while reading the article. While this is great for those that have a gluten sensitivity, this does nothing for my hubby. We are still stuck with the outrageous priced frozen pizzas that leave a lot to desire.

    While I applaud Dominos for making a positive step forward, it still doesn’t cut it for those with celiac. They should call it a gluten sensitive crust, not a gluten free crust.

  8. Tonya says:

    From my understanding, the crust starts out gluten free, but then risks cross contamination in the restaurants when being prepared. If Dominoes REALLY wants to help they should make a protective barrier to separate the restaurants in to two areas – a gluten free side, and a regular side. This way everyone is safe. Dominoes pizza is one of the items I have missed most since being diagnosed with Celiac. Continue making strides and setting examples Dominoes – it can only get better if we all work together.

  9. Tonya says:

    Garlic Jim’s delivers pizza on Ruddell Rd in Lacey – they have gluten free thin crust pizza. A little pricey, but the pizza is good. Unfortunately, I live an hour away so don’t get it unless I order take out instead of delivery. I’m sure Dominoes would taste better, but afraid to try it because of cross contamination issues.

  10. mel says:

    Great news ! Thanks so much for having this available ! Kids are gonna be especially thrilled !!!

  11. kerri Zlokas says:

    Interesting that its being labeled GF…but not safe for those of us w/Celiacs. Making a separate prep area and training staff in the awareness of the disease. This is what Redbrick pizza does and they have delicious pizza and they deliver!

  12. Leslie says:

    I am so glad – as more and more fast food and restaurants move toward offering products to those with allergies is always a good thing. I have been making homemade pizza for those times when we order pizza, this is nice alternative for those times when I’d really like to not cook anything.

  13. deanna says:

    It’s disappointing that it’s truly not a GF option…..I was excited that I could finally order a pizza to share with my god-daughter but …not so much!
    Chebe crusts are awesome so back to making homemade pizza !

  14. Kari says:

    Lame that it’s only available in small. We don’t do gluten in this household- it’d be nice to order a family pizza :(
    Celiac folks, Bob’s Red Mill makes a gluten free pizza crust dough that’s easy and tasty.

  15. Mary Jo says:

    What a joke. Gluten free pizza that isn’t Gluten Free, only from Domino’s.

  16. Jeremiah says:

    I just ordered one, the first in my area

  17. Robbie says:

    What about England? I would like1 please!

  18. Cait says:

    This is very misleading. I know that there are a lot of people with gluten sensitivity, but there are a whole lot of celiacs who would be over the moon if a major chain finally acknowledged us- this doesn’t cut it. I am seriously disappointed in Dominos.

    It is NOT gluten-free if celiacs can’t eat it.

  19. Ashley Weisleder says:

    Thank you to Domino’s for a promising step forward and to trying something others aren’t even dreaming of.

  20. Meg says:

    FYI: Uncle Maddio’s Pizza Joint is a chain in the Atlanta area, and they have a great gf pizza option. I’ve been going there for two years without issue. Also, Against the Grain makes and excellent gf pizza crust that is larger than Udi’s. Nancy, thank you for being such a great resource for the gf community. I personally think there are far worse things in this life than Celiac, and am glad you have such a positive attitude and continue to make being gf easier!

  21. Britt Senecal says:

    As i Am Very excited to hear this i am also wondering if they checked their sauce as well since mose tomatoe sauces have carmel coloring which is a gluten product as well…. guess ill have to try it and find out but its good to know at least i can call dominoes for a fast pizza! ;)

  22. Meredith says:

    Amen!!!!! Thank gosh, let’s hope u are th first of many pizza chains!!!!!

  23. Tiffany says:

    How can you all say you are excited that they are taking such a great step? This is NOT a great step for ANYBODY. It’s a complete and utter lie, masked as a great thing, that Domino’s is doing to get on-trend and look like heroes – when in fact they are doing nothing for our community. “Come try our gluten-free crust! Unless you have Celiac disease, or any kind of sensitivity to gluten, this pizza is not for you.” Then who is it for? This disgusts me that this kind of marketing is legal, and the fact that the NFCA seems to be backing it, and the fact that this website is even featuring this story for anything other than what it truly is – deception.

  24. Lou says:

    It is GREAT that Dominos is moving toward gluten free, but however if the pizza crust is cross contaminated then it truly is not a gluten free option for everyone. Also, a bigger size would be appreciated. Thank you so much Dominos though! :)

  25. Gillian Heffernan McCarthy says:

    Hi There, just wondering when this will be available in the Republic of Ireland. Hopefully very soon,

    Gillian

  26. Nancy says:

    Tiffany- Every major gluten free site, magazine and organization is now reporting this news. That does not constitute a recommendation, but now you are informed as to the pros and cons and can discuss them with your family and friends – as well as write Domino’s if you see fit. I would personally love only good news, but all news is important to be aware of, in every area.

  27. Dwight says:

    My wife is celiac. Until they train for cross contamination, she would never be able to handle it. The smallest bit of contaminant causes her to get sick and swell up like a balloon.

  28. janet says:

    i am so glade about that we might be able to have pizza nice one

  29. janet says:

    pizza nice one

  30. Sue says:

    Gluten sensitive people can and do get just as sick from eating gluten as those with celiac disease. So I say that their gluten free pizza isn’t safe for any of us.

  31. susheel says:

    this is a complete sham. i feel betrayed by NFCA for backing this. this does not help our community at all.

  32. Cass says:

    Well im happy about it.
    I have a mild gluten problem and pizza is one of my weeknesses. So yeah it won’t solve a celiacs problem but most “gluten free” foods don’t that is the sane issue with anyone who has a serious food allergy. If you wasn’t to bre sure your food is safe… Make it at home. I normally do.

  33. Brenda Heist says:

    ok, the crust is gulten free, but what about the spices in the pizza sauce…

  34. Nancy says:

    Meg, Thanks!
    Brenda – Click on the FAQ in the link above for that information.

  35. Judi says:

    The Dominoes crust scares the heck out of me even tho they said not for celiacs. What if someone just hears they have gluten free crust and assumes they can have it – NOT GOOD! It needs to be advertised PARTIALLY GLUTEN FREE – Period. Cross contamination is really bad.

    Not sure if Im suppose to name brands on here, but for those of you looking for a pizza crust, breadstick crust, etc. try ordering online from a company called CHEBE. Their products are awesome. Crusts are as good, if not better than regular crust. My grandson is Celiac and he loves it.

  36. Stacey says:

    PERFECT for me! I am highly gluten sensitive but can tolerate your ” gluten free” pizza… It’s delicious and I have no reaction whatsoever!!! Just wish you had better quality toppings…
    Thank you DOMINOS, very smart business move- I am impressed…

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